Tattoo Artist

Overview

A tattoo artist is a professional who specializes in the application of permanent designs and artwork on the skin. They use specialized tools, such as tattoo machines or handheld needles, to insert ink into the dermis layer of the skin, creating a lasting design. Tattoo artists work closely with their clients to understand their design preferences, provide artistic input, and ensure the final tattoo meets the client’s expectations. They must possess a combination of technical skill, creativity, and interpersonal communication. They need to have a steady hand, attention to detail, and the ability to translate their clients’ ideas into visually appealing tattoos. Building a strong portfolio and establishing a positive reputation within the tattoo community are essential for attracting clients and developing a successful career as a tattoo artist. 


What You Will Be Doing

Here are some common duties and responsibilities of tattoo artists:

  • Consultation: Tattoo artists meet with clients to discuss their ideas, design preferences, and placement options. They offer guidance and suggestions based on their expertise and help clients make informed decisions about their tattoos.
  • Design Creation: Artists use their artistic skills to create unique and custom tattoo designs based on client specifications. They may sketch designs by hand or use computer software to create digital mock-ups.
  • Sterilization and Safety: Ensuring a safe and hygienic environment is crucial. Tattoo artists are responsible for maintaining a clean workspace and following strict sterilization procedures to prevent infections and cross-contamination. They properly clean and sanitize their tools, equipment, and work surfaces.
  • Tattoo Application: Artists skillfully apply the tattoo design onto the client’s skin using a tattoo machine or traditional hand-poking techniques. They carefully control the depth and speed of the needle to achieve the desired effect while minimizing discomfort for the client.
  • Color Theory and Technique: Tattoo artists have a good understanding of color theory and use it to create visually pleasing tattoos. They know how different colors interact and can recommend appropriate shades and palettes to achieve the desired effect.
  • Client Comfort: Tattoo artists strive to make the tattooing experience as comfortable as possible for their clients.

Qualifications/Skills Needed 

To become a tattoo artist, you will need to follow a few steps:

  1. Develop your artistic skills: Start by honing your artistic skills. Take art classes or pursue a formal education in fine arts, illustration, or a related field. Practice drawing, painting, and experimenting with different art mediums to develop your artistic style and technique.

  2. Research tattooing: Familiarize yourself with the tattoo industry. Learn about the different styles of tattooing, the equipment used, and the safety precautions that must be taken.

  3. Build a portfolio: Create a portfolio of your artwork that showcases your skills and style. This will help you demonstrate your abilities to potential clients and employers.

  4. Get an apprenticeship: Find a reputable tattoo artist who is willing to take you on as an apprentice. This will give you the opportunity to learn the craft from a professional and gain hands-on experience.

  5. Get licensed: Once you have completed your apprenticeship, you will need to obtain a license to practice tattooing in your state. The requirements for licensing vary by state, so be sure to research the regulations in your area.

For more information on how to become a tattoo artist, check out this guide from Tattooing 101.

What You Can Charge/Earn

The hourly rate for a tattoo artist varies depending on their experience, skill level, and location. According to Payscale, the average hourly pay for a tattoo artist in the United States is $100.00 as of 2023. However, the hourly rate can range from $18 to $245 depending on the artist’s experience and location. Another source, ZipRecruiter, reports that the average hourly pay for a tattoo artist in the United States is $27.46 as of November 2023. The hourly rate can range from $9.13 to $66.11 depending on the artist’s experience and location.

It’s important to note that the hourly rate is not the only factor to consider when pricing your services. Other factors such as the complexity of the design, the size of the tattoo, and the amount of time required to complete the tattoo should also be taken into account. It’s also a good idea to research the rates charged by other tattoo artists in your area to ensure that your prices are competitive.

Startup Cost/Unusual Expenses

The startup costs for a tattoo artist can vary depending on several factors, such as the size and scale of your business, the type of services or products offered, and the region or city where you plan to operate. According to Starter Story, the minimum startup costs for a tattoo artist is $12, while the maximum startup costs can be as high as $21,740. The average startup costs for a tattoo artist is $11,015. Here’s a detailed list of the startup costs:

Category Cost Range: Equipment & Supply Expenses$63 - $200First-aid Equipment$3 - $500Email marketing tool$0 - $100Accounting & Invoicing Software$0 - $50CRM Software$12 - $300Project Management Software$0 - $25Design Programs & Software$0 - $50Rent$0 - $5,750Utility Costs For Office Space$0 - $1,150WiFi & Internet$0 - $100Inventory Storage$0 - $5,000Package Design$50 - $3,000Shrinkage$0 - $1,000Distribution costs$0 - $750

Please note that these are estimates and the actual costs may vary depending on various factors. It’s important to research the regulations and requirements in your area and create a detailed business plan to help you estimate your startup costs accurately.

Other/Ongoing Expenses

Here are some common expenses that tattoo artists may incur:

  • Rent: The cost of renting a studio or workspace can vary depending on the location and size of the space.
  • Supplies: Tattoo artists need to purchase supplies such as ink, needles, gloves, and other equipment. The cost of supplies can vary depending on the quality and quantity purchased.
  • Marketing: Advertising and marketing expenses can include creating a website, printing business cards, and running social media ads.
  • Insurance: Tattoo artists may need to purchase liability insurance to protect themselves and their business.
  • Utilities: Tattoo artists need to pay for utilities such as electricity, water, and internet service.
  • Taxes: Tattoo artists are responsible for paying taxes on their income.

Please note that these are just some of the ongoing costs that tattoo artists may incur. The actual costs can vary depending on various factors. It’s important to create a detailed business plan and budget to help you estimate your ongoing costs accurately.

Other Services You Can Offer

As a tattoo artist, you can offer a variety of services to your clients. Here are some examples:

  • Tattoo removal: You can offer tattoo removal services using laser technology or other methods.
  • Permanent makeup: You can offer permanent makeup services such as eyeliner, lip liner, and eyebrow tattoos.
  • Body piercing: You can offer body piercing services such as ear piercing, nose piercing, and belly button piercing.
  • Custom design work: You can offer custom design work for clients who want a unique and personalized tattoo.
  • Tattoo cover-ups: You can offer tattoo cover-up services for clients who want to conceal an existing tattoo with a new design.
  • Tattoo aftercare products: You can sell tattoo aftercare products such as ointments, creams, and lotions to help clients care for their new tattoos.

These are just a few examples of the additional services you can offer as a tattoo artist. It’s important to research the regulations and requirements in your area before offering any additional services to ensure that you are operating legally and safely.

How to Start Your Own Business

You have a great idea and want to start the business. Be your own boss, determine your own hours, all of the things that you have always wanted to do. However, make sure that your business will be a success.  Having a great idea is only a part of the formula for success.  Business planning can be exciting.  It molds and defines your idea, your product, your company, and your goals.  Your business plan is your road map for the future, it plans the course you will follow to be successful.  Successful business planning involves the use of a logical sequence.  Many business owners do not have business plans because they feel that the task for actually preparing the business plan is too hard to do by themselves.  This is like going a vacation to a far away destination without planning how to drive there.  You are going to become lost on the way, wasting time and money.  Arriving to your destination on time and in the most efficient manner does not happen by accident.  It comes from careful planning.

The Business Plan for Small Business

Get clear step-by-step instructions and expert tips on how to build your business plan. Whether this is your first plan or you are an experienced business plan writer, it's fast and easy to create a business plan with these easy to follow instructions. The Business Plan for Small Business is available for immediate download.

  • The needed Excel® spreadsheets and the Word® documents are included.
  • The workbook contains all of the instructions you need to complete your business plan.
  • Designed and Customized for a Small Business

Some of the Features the Business Plan:

  • Complete the business plan in eleven (11) steps.
  • The workbook contains all of the instructions you need to complete the business plan for your Small Business.
  • Contains samples, illustrations, charts, and graphs.

how to write a business plan for your Small Business

  • Create a mission statement to synchronize your company's activities with a clear corporate vision.
  • Detailed instructions on how to customize your business plan.
  • Powerful forecasting tools and a complete, integrated financial plan.
  • Prepare marketing and sales plans with systems for determining optimal strategies, tactics and pricing.
  • Optional system to assess strategies prior to drafting plan.
  • The charts and graphs that are important to you and your potential lenders are automatically created.

how to create your own business plan for a Small Business

  • Select from the list of products and services to help you choose what you will offer your customers in the operation of your Small Business.
  • Sections included are:
    • Personal Evaluation
    • Cover Sheet
    • Executive Summary
    • General Company Description
    • Products and Services
    • Startup Cost and Capitalization
    • Marketing Plan
    • Sales Forecast
    • Operational Plan
    • Management and Organization
    • Financial Plan
  • Learn how to keep your business plan up to date.
  • Impress your audience with a professional, attractive document in the format accepted by the SBA, investors, and major lenders.
  • No writer's block; just follow the steps.
  • Bank or Grant Funding. Will meet or exceed bank or government guidelines.
  • In addition to the complete business plan, you are provided information references and website links to valuable business resources.

Where to Begin

How you Can Succeed

1. Realize your Potential
In order to succeed at anything, you need to see that you have the potential to reach your goals. For example, if you want to be a recording artist but have no singing ability, having success in this field is not likely. However, if you love working on cars and have a real talent for fixing engines and transmissions, and to you, success might mean working for NASCAR, you have potential to learn and achieve that success.

2. Don’t Look Back
Everyone has failures or mistakes from the past. To have success, you need to learn from your past and value those difficult lessons but do not every dwell on the past. Simply move forward and make better, more educated decisions from the lessons learned.

3. Dare to Dream
To succeed, you need to have dreams and aspirations. Be honest with yourself as to what you want out of life and what you want to give of your life. Allow your mind to dream and think big.

4. Business Plan
Create a Business Plan as your very first step if you are planning to build a business. Whether you will be searching for investors or not, this plan will be the blueprint to your success. The Business Plan will consist of market trends, financial planning, competitive analysis, exit strategies, marketing and promotional options, everything about your goal. When going before an investor, you will be required to have a Business Plan. This is by far the most important document of all. If your success were something personal, you would not need to create a Business Plan although a project plan would be a good option to allow you to keep track of everything involving your goal.

5. Don’t Give Up
To reach success, you have to persevere. Even Thomas Edison had to learn this. When he was creating the incandescent light bulb, it took him more than 10,000 times to get it right. Keep striving even when it becomes challenging.

6. Have an Unstoppable Attitude
You need to have determination. With good intentions, there may be a close friend or family member that feels it would be better if you focused your attention in another direction. Uphold your unstoppable attitude, determined to succeed.

7. Stop the Complaining
You might think there is no correlation between complaining and success when in fact there is a connection. When you are spending time complaining about the obstacles you are facing, you are wasting so much time being negative that you are actually losing chances to move forward. Instead of thinking of challenges as problems, think of them as opportunities.

8. Focus on Something you Like
To increase your chance of succeeding, you should concentrate your efforts on something you enjoy. When you start out, make a list of everything you find interesting. Then in a second column, write down the skills you have in relation to each of those items. This will help you narrow choices down based on interest and skill, which gets you started in the right direction for success.

9. Change your Circumstances
You have a choice in life to accept your position or change it. If you choose to plug along in life hoping that something will change for the better, you will not get very far. Always remember that when it comes to changing your circumstances, you can – you have that power. As an example, women who are in abusive situations often feel controlled and powerless to get out of the situation. They have the same choice of changing their circumstances as you do. If your circumstances lower the chances of success, you need to change them.

10. Have a Plan
Even if it is flimsy to begin with, you should construct a plan to include goals, milestones, deliverables such as contracts, business plans, etc., and accomplishments. This will provide you with a visual as to what you are working for, what milestones you have successfully met, and where you need to do better.

Market Research: Surveys and Questionnaires

Questionnaires are still very much the cornerstone for market research and the effectiveness of the questions will be determined by the quality and structure of the questionnaire itself. By ignoring this fact, the results you obtain may be irrelevant, inaccurate and even inconclusive. This E-book will help explain how to structure and develop your questionnaire in order to gain a response that can be used for an accurate analysis and constructive feed back.

Some of the Features of this Book:

  • Ways of issuing questionnaires.
  • Which people to target with your survey and questionnaire.
  • Types of questions for the questionnaire.
  • Examples of questionnaires.
  • Structuring the questionnaire.
  • Designing the questionnaire.
  • Doing your sample survey with the questionnaire.
  • Planning the survey.
  • How to write the questionnaire.
  • Survey fieldwork.

The Complete Basic Office

A good office setup is critical to smooth running business operations.  Controlling purchases and expenses are a key ingredient to a healthy business, especially a new start up venture.  This book gives you the information you need to professionally set up your office operation.

Some of the Features of the Book:

  • How to determine the office supplies, equipment and furniture you will need for your business.
  • Introduction to office supplies and equipment.
  • How to buy or lease office furniture and options for second hand furniture.
  • Keeping control of our office supplies.
  • Complete listings on filing systems, desks, shelving, and chairs.
  • Complete computer listings including PC, laptops, modems, monitors, mouse and keyboards, printers, scanners, photocopiers, fax machines and combined units.
  • How to maximize connectivity, size and legal software.
  • Links to government websites for business operations.
  • 100 ways to increase your business.
  • Free Reports including coupons and discounts and how pricing affects your business.

Paperback

How to Attract Clients/Customers

Three places to find new clients without a lot of work

1. Don’t ignore your own “Acres of diamonds” – ask your existing clients to refer some of their family, friends and associates to you. If they’re happy with your service they will be more than happy to do it and your job will be much easier since they are coming recommended by someone they trust.

2. Former employers and associates, both in your current field and in other related fields, can be a great resource for finding new business. Give them a call, talk about what you are doing and ask for referrals or better yet – have lunch and catch up with them and again, don’t be shy about asking for referrals!

3. Ask your current prospects who they know that may need your products or services. It may sound odd at first but give it a try and your opinion may quickly change. Especially if you’ve gone out of your way to help them.

Remember that the vast majority of people generally enjoy helping others. Everyone wants to feel good about themselves and one of the quickest, surest ways of doing that is to help others. When you ask the people in your circle of influence to help you by referring new clients, you’re helping yourself, you’re helping them by enabling them to help you, and you’re helping the potential clients by providing a quality product or service that they need.

For more information about obtaining and maintaining your client base, check out the resources in the "Where to Begin" section.

New Customer Development Program

How to get new accounts and new customers is the #1 concern of any business.  How to get the new customers you need to provide the income your business requires is a matter of prime importance to survival and growth. Many businesses, large and small, approached new customer acquisition in a haphazard, unplanned, and uncoordinated way. The results are usually disappointing, expensive, and inadequate from the standpoint of a contribution of to the profitability and success of your business.

Some of the Features of this Book:

  • The Six Steps to getting your new customers, clients and accounts.
  • How to understand your customers needs.
  • How to know who your clients are and where they are located
  • How to conduct your own full scale market research with emphasis on the two ways to conduct your market research
  • The four methods for getting your first customers for start-up businesses!
  • How to implement a successful marketing program!
  • How to use direct mail, telemarketing, printed materials, exhibitions, surveys, websites, promotions, press releases and public relations to acquire new customers, clients and accounts.
  • How to develop a customer retention program.
  • How keep your customers coming back!
  • How to establish Loyalty and Rewards programs!
  • Includes six bonus sections with information regarding community work, advertising, exploring business opportunities, financing your business, pricing policies and income goals.        

Customer Care Program

Good customer relations will give you a sense of achievement, satisfied customers and the improved chance of further promoting your business. So, how can you ensure that your customers will stay loyal to your business?

Some of the Features of this book:

  • How to improve customer care and customer relations.
  • How to establish your Customer Relationship Management (CRM) program.
  • Selling and building customer relationships over the telephone.
  • How to handle customer complaints and establish solutions.
  • How to establish the programs that will reflect your business.
  • How to establish automatic email responses, set up telephone call centers, direct mail campaigns and loyalty cards.
  • How to handle gatekeepers.
  • How to establish customer loyalty programs.
  • How to keep customers loyal to your business.
  • How to make telephone sales and appointments.
  • How to expand your customer database.
  • How to encourage old and new customers to buy again.
  • How to generate more profit with direct mail and email marketing.
  • What you need to know about customer retention.

Associations/Organizations

There are an immense amount of small business associations and organizations for both general and specific businesses and industries. The ones listed here, offer broad information that affect all businesses, no matter what their size. These organizations provide support, education and resources for running your business.

I can think of no reason not to join any or all small business associations that are relevant to your business. Most charge a membership fee, but if you get one, two or even a dozen ideas that impact your bottom line for the positive, then it will be well worth the cost. Having an invaluable business partner—or maybe even a loyal customer down the line—is priceless for your business.

Think about what your goals are, where your customers are and what they need, and investigate how the association can connect you to the partners, networks, and customers you need to grow your business.

Industry Specific Organizations

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Books/Magazines/Periodicals

Industry Specific Books & Publications

In this section you will find resources that are specific to your field of interest.

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 Education/Courses/Training/Videos

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Websites

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Blogs/Forums

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Social Media

Not every social media company has industry specific links. Where I could find them I have tried to give you the best, otherwise I have provided links to general business social media accounts. Not all of these will meet your criteria, but things on the internet change on a daily basis and I will keep researching. If anyone accessing this site knows of a industry specific social media company please email me the information at 

Facebook

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KIK

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LinkedIn

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Periscope

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SoundCloud

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Medium

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Pinterest

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Snapchat

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Swarm by Foursquare

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Twitter

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YouTube

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Words to Know

Business Plan

Here is your tool for demonstrating how you want to establish your small business and how you plan to grow it into good financial health. When writing a business plan, it should include financial, operational, and marketing goals as well as how you plan to get there. The more specific you are with your business plan, the better prepared you will be in the long run.

B2B

abbreviation for business-to-business: describing or involving business arrangements or trade between different businesses, rather than between businesses and the general public

B2C

abbreviation for business-to-consumer: describing or involving the sale of goods or services directly to customers for their own use, rather than to businesses

e-business

the business of buying and selling goods and services on the internet, or a particular company that does this

Bootstrapping

Using your own money to finance the start-up and growth of your small business. Think of it as being your own investor. Once the business is up and running successfully, the business finance term and  definition bootstrapping refers to the use of profits earned to reinvest in the business.

Employer Identification Number (EIN) Certificate

In order to be more easily identified by the Internal Revenue Service, every business entity is assigned a unique number called an EIN. When you start your small business, an EIN will be assigned and mailed to the business address. This number never changes, and you will be asked to furnish it for many reasons.

Articles of Incorporation

This is legal documentation of the business’s creation, including name, type of business, and type of business structure or incorporation. This paperwork is one of the first tasks you will complete when you officially start your business. Once submitted, your articles of incorporation are kept on file with the appropriate governmental agencies.

Income Statement

Here is one of the four most important reports lenders and investors want to see when evaluating the viability of your small business. It is also called a profit and loss statement, and it addresses the business’s bottom line, reporting how much the business has earned and spent over a given period of time. The result will be either a net gain or a net loss.

Statement of Cash Flow

One of the important documents required by lenders and investors that shows a summary of the actual collection of revenue and payment of expenses for your business. The statement of cash blow should reflect activity in the areas of operating, investing, and financing and should be an integral part of your financial statement package.

Bootstrapping

Using your own money to finance the start-up and growth of your small business. Think of it as being your own investor. Once the business is up and running successfully, the business finance term and  definition bootstrapping refers to the use of profits earned to reinvest in the business.

Financial Statements

An integral part of the loan application process is furnishing information that shows your business is a good credit risk. The standard financial statemen packet includes four main reports: the income statement, the balance sheet, the statement of cash flow, and the statement of shareholders equity, if you have shareholders.

Lenders and investors want to see that your business is well-balanced with assets and liabilities, has positive cash flow, and will have capital to make expected repayments.

Net Worth

This business finance term and definition is an expression of your business’s total value, as determined by your total current assets less the total liabilities currently owed by the business. With your business’s most recent balance sheet in hand, you can calculate the net worth using a simple formula: Assets – Liabilities = Net Worth.

Featured Business

Business Name

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Description

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History

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Marketing Tips

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What I've Learned

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Advice and Recommendations

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