Independent Contractor

How to Attract Clients/Customers

Three places to find new clients without a lot of work

1. Don’t ignore your own “Acres of diamonds” – ask your existing clients to refer some of their family, friends and associates to you. If they’re happy with your service they will be more than happy to do it and your job will be much easier since they are coming recommended by someone they trust.

2. Former employers and associates, both in your current field and in other related fields, can be a great resource for finding new business. Give them a call, talk about what you are doing and ask for referrals or better yet – have lunch and catch up with them and again, don’t be shy about asking for referrals!

3. Ask your current prospects who they know that may need your products or services. It may sound odd at first but give it a try and your opinion may quickly change. Especially if you’ve gone out of your way to help them.

Remember that the vast majority of people generally enjoy helping others. Everyone wants to feel good about themselves and one of the quickest, surest ways of doing that is to help others. When you ask the people in your circle of influence to help you by referring new clients, you’re helping yourself, you’re helping them by enabling them to help you, and you’re helping the potential clients by providing a quality product or service that they need.

For more information about obtaining and maintaining your client base, check out the resources in the "Where to Begin" section.

New Customer Development Program

How to get new accounts and new customers is the #1 concern of any business.  How to get the new customers you need to provide the income your business requires is a matter of prime importance to survival and growth. Many businesses, large and small, approached new customer acquisition in a haphazard, unplanned, and uncoordinated way. The results are usually disappointing, expensive, and inadequate from the standpoint of a contribution of to the profitability and success of your business.

Some of the Features of this Book:

• The Six Steps to getting your new customers, clients and accounts.
• How to understand your customers needs.
• How to know who your clients are and where they are located
• How to conduct your own full scale market research with emphasis on the two ways to conduct your market research
• The four methods for getting your first customers for start-up businesses!
• How to implement a successful marketing program!
• How to use direct mail, telemarketing, printed materials, exhibitions, surveys, websites, promotions, press releases and public relations to acquire new customers, clients and accounts.
• How to develop a customer retention program.
• How keep your customers coming back!
• How to establish Loyalty and Rewards programs!
• Includes six bonus sections with information regarding community work, advertising, exploring business opportunities, financing your business, pricing policies and income goals.        

Customer Care Program

Good customer relations will give you a sense of achievement, satisfied customers and the improved chance of further promoting your business. So, how can you ensure that your customers will stay loyal to your business?

Some of the Features of this book:

• How to improve customer care and customer relations.
• How to establish your Customer Relationship Management (CRM) program.
• Selling and building customer relationships over the telephone.
• How to handle customer complaints and establish solutions.
• How to establish the programs that will reflect your business.
• How to establish automatic email responses, set up telephone call centers, direct mail campaigns and loyalty cards.
• How to handle gatekeepers.
• How to establish customer loyalty programs.
• How to keep customers loyal to your business.
• How to make telephone sales and appointments.
• How to expand your customer database.
• How to encourage old and new customers to buy again.
• How to generate more profit with direct mail and email marketing.
• What you need to know about customer retention.

Medium

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Pinterest

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Snapchat

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Swarm by Foursquare

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YouTube

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Income Statement

Here is one of the four most important reports lenders and investors want to see when evaluating the viability of your small business. It is also called a profit and loss statement, and it addresses the business’s bottom line, reporting how much the business has earned and spent over a given period of time. The result will be either a net gain or a net loss.

Statement of Cash Flow

One of the important documents required by lenders and investors that shows a summary of the actual collection of revenue and payment of expenses for your business. The statement of cash blow should reflect activity in the areas of operating, investing, and financing and should be an integral part of your financial statement package.

Bootstrapping

Using your own money to finance the start-up and growth of your small business. Think of it as being your own investor. Once the business is up and running successfully, the business finance term and  definition bootstrapping refers to the use of profits earned to reinvest in the business.

Financial Statements

An integral part of the loan application process is furnishing information that shows your business is a good credit risk. The standard financial statemen packet includes four main reports: the income statement, the balance sheet, the statement of cash flow, and the statement of shareholders equity, if you have shareholders.

Lenders and investors want to see that your business is well-balanced with assets and liabilities, has positive cash flow, and will have capital to make expected repayments.

Net Worth

This business finance term and definition is an expression of your business’s total value, as determined by your total current assets less the total liabilities currently owed by the business. With your business’s most recent balance sheet in hand, you can calculate the net worth using a simple formula: Assets – Liabilities = Net Worth.