Overview

Annual arts festivals abound in nearly every community, and you could cash in on the public’s interest in the arts by sponsoring or promoting your own group of arts festivals. Give your events a flashy name so that you can win instant recognition with your buying public and among artists (who get barraged with requests to appear in shows all over the country). You’ll need to promote your festivals two ways: first, to artists who might like to participate; second, to folks who might like to attend. Your advertising budget must be split to reach both. Set your festivals apart by inviting only particular types of artists/craftsmen. You can also set them apart by attaching your festivals to some sort of theme, such as an Oktoberfest arts festival. That way, you’ve set an annual time for the show to be expected to recur. You can build your mailing list for the following year by requiring everyone to sign in (or, better yet, by offering a drawing for an exquisite work of art).

What You Can Earn

 What You Can Charge

 How Much Is It Going to Cost

 What Equipment You Need

  Who Will You Need to Hire

How You Can Make It Sweeter

What You Will Be Doing

Annual arts festivals abound in nearly every community, and you could cash in on the public’s interest in the arts by sponsoring or promoting your own group of arts festivals. Give your events a flashy name so that you can win instant recognition with your buying public and among artists (who get barraged with requests to appear in shows all over the country). You’ll need to promote your festivals two ways: first, to artists who might like to participate; second, to folks who might like to attend. Your advertising budget must be split to reach both. Set your festivals apart by inviting only particular types of artists/craftsmen. You can also set them apart by attaching your festivals to some sort of theme, such as an Oktoberfest arts festival. That way, you’ve set an annual time for the show to be expected to recur. You can build your mailing list for the following year by requiring everyone to sign in (or, better yet, by offering a drawing for an exquisite work of art).

What Qualifications You Need

 Who You Should Market To

How You Can Market This

 What Other Services to Offer

What You Need to Succeed

You love the arts and know that others like artsy events. So what’s the downside? The only real negative is that sometimes the weather rains on your parade of artists. You could avoid such mishaps if you hold all of your events indoors. Even though it may raise your space rental cost, the payoff might be worth it. Or, you could secure some tents and charge each artist a small rental fee so that you’re “covered.”

 Where to Begin

 
 

Resources

Books/Magazines/Periodicals

 
 

 Education/Courses/Training/Videos

 
 

Social Media

Blogs/Forums

Facebook

 Twitter

Websites

 

Words to Know