Overview

Behind every successful artist or photographer is an agent who carts around resumes and slides from market to market, seeking the best opportunity to sell works of art to everyone from gallery owners to art catalog publishers and distributors. As an agent, you can also sell your clients’ work by using a well-designed, easily accessible Web site that you promote through e-messaging, blogging, and by hooking your clients into cash cows like GettyImages.com. The key is to juggle several artists and/or photographers at once and market them as widely as possible. To grow your stable of clients to represent, advertise in the publications that artistic types generally read. Invite them to send a detailed resume and plenty of slides. When you decide to represent someone, provide a contract that clearly spells out what services your client can expect from you and what commission per sale you expect from your client.

What You Can Earn

$25,000–$50,000

 What You Can Charge

 How Much Is It Going to Cost

$5,000 –$15,000

 What Equipment You Need

Computer with Internet access, printer, fax, copier, phone

  Who Will You Need to Hire

How You Can Make It Sweeter

 What You Will Be Doing

What Qualifications You Need

 Who You Should Market To

How You Can Market This

Trade publications for artists and photographers, a listing in the annual Photographer’s Market and Guide to Literary Agents/Art Photo Reps (Writer’s Digest Books), direct mail to related associations, a Web site with an online portfolio of your clients’ work

 What Other Services to Offer

What You Need to Succeed

 Where to Begin

 
 

Resources

Books/Magazines/Periodicals

 
 

 Education/Courses/Training/Videos

 
 

Social Media

Blogs/Forums

Facebook

 Twitter

Websites

 

Words to Know